Friday 3 May 2013

C-level and social media, some tips

For the IR team and their consultants it is hard enough to keep on top of the regulations.  Plus the virtual conversations about your company and the fact that you know you should be a part of those online discussions through social networks.  But before you can even think of having a social media presence you have to get buy-in from the C-Suite. How to do so? Click here.

Thursday 2 May 2013

What not to say on Twitter

In his book Ultimate Guide to Twitter for Business, online marketing expert Ted Prodromou offers an easy-to-understand guide to using Twitter that will help small-business owners generate leads and connect with customers. In this edited excerpt, the author offers tips on the topics and tactics you should avoid when Tweeting. Read more here.

Wednesday 1 May 2013

TEDx: on “Love is Not Enough”

The Royal Geographic Society was a rather unlikely yet beautiful venue for the TEDx London Business School talk last week – the event was attended by many of the most up-and-coming brand-builders.

One of the speakers was the charismatic and entertaining Erich Joachimsthaler, founder and CEO of Vivaldi Partners. Despite the ubiquitous role of SEO technology and online marketing, the talk on brand-building is more and more focused on maintaining a more organic rapport with customers, or as our friends on the other side of the pond like to put it, “keeping it real”.

But Joachim was adamant that “Love isn’t Enough” and that building a brand’s reputation goes beyond being passionate about the brand. You have to add genuine value to your clients’ lives. You have to save them time. Make processes easier for them. We may have fancy ways of reaching new audiences, but good service is still the pillar for any brand’s reputation.

As such, the line between consumer and corporate PR is rather thin. Servicing is a large portion of what our clients do on the corporate end, and they are using new technology, too.
The use of new technology will no doubt pervade throughout all sectors and here at City Savvy, we like to think our large corporate client base is just as “cool” as any consumer brand.

B2B PR blog

Our director/partner Julian Rea wrote about the Bangladesh building disaster on 'The B2B PR Blog'. A clear story. read his entry http://b2bprblog.com/blog/2013/04/primark-under-the-spotlight-in-bangladesh.