Tuesday, 15 May 2012

Thursday, 16 February 2012

Tweet better

The Most Annoying Tweet Imaginable is be overly long. It would contain stale information. It would #totally #overuse #hashtags. It would be excessively personal. Megan Garber explains how you can tweet smart.

Wednesday, 15 February 2012

SEO your press release

Social media has helped transform the press release and given it new life, a vastly larger audience and a huge role in generating traffic to your organization’s Web site. As such, search engine optimization (SEO) is important to the success of today’s press release. Optimized press releases attract consumers and influencers, as well as journalists—and pulls them into your story. Cision knows how.

Friday, 10 February 2012

Financial PRs are by far the happiest in their job

The ‘who is happiest in PR’ slot occupied by tech and digital three months ago is now being occupied by Financial PRs, 94% of whom consider themselves happy to extremely happy in their current role; whilst corporate PRs, who ranked themselves as least happy last quarter, are now reporting themselves to be the second happiest, with 92% defining themselves as happy to extremely happy.