Twitter drives media

PR Newswire teamed up with digital marketing platform Crowd Factory to analyze the activity surrounding thousands of press releases over a number of months. According to the research, 48 percent of press release sharing happens on Facebook and 37 percent on Twitter. However, each share on Twitter results in 30 percent more views. Infographic here.

Does Google change the business, once again

Competition from Twitter and Facebook? Google has revised its search algorithm to make query results more relevant and timely. Google reshapes itself into a real-time news feed. This puts even more pressure on PR practitioners to shift their own mindsets and adapt to a real-time web powered by search and social media. Read more.