Do's and don'ts of Facebook as PR Tactic

Facebook (800 mio users) has evolved into THE platform for communicators. With most digital PR campaigns now featuring Facebook components, best practices have emerged for increasing likes, engaging communities and managing customer service needs. Following are some do's and don'ts to help you make the most of Facebook for all of your communications initiatives. More here.

Journalists, PR executives explain the traits of talented PR pros

What is it that reporters want from PR people? With a healthy dose of anecdotes from PR agency executives and repor- ters sounding off on what they think are essential attributes. Read here.

PR trends for 2012

What are the trends for PR professionals? What will 2012 bring? It’s that time of year again! It’s time for the PR, communications, and marketing world to look at the challenges and opportunities ahead. It’s time we determine what’s in store for our businesses, our industry, and our way of working. More? Click here.