The Royal Geographic Society was a rather unlikely yet beautiful venue for the TEDx London Business School talk last week – the event was attended by many of the most up-and-coming brand-builders.
One of the speakers was the charismatic and entertaining Erich Joachimsthaler, founder and CEO of Vivaldi Partners. Despite the ubiquitous role of SEO technology and online marketing, the talk on brand-building is more and more focused on maintaining a more organic rapport with customers, or as our friends on the other side of the pond like to put it, “keeping it real”.
But Joachim was adamant that “Love isn’t Enough” and that building a brand’s reputation goes beyond being passionate about the brand. You have to add genuine value to your clients’ lives. You have to save them time. Make processes easier for them. We may have fancy ways of reaching new audiences, but good service is still the pillar for any brand’s reputation.
As such, the line between consumer and corporate PR is rather thin. Servicing is a large portion of what our clients do on the corporate end, and they are using new technology, too.
The use of new technology will no doubt pervade throughout all sectors and here at City Savvy, we like to think our large corporate client base is just as “cool” as any consumer brand.
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