Thursday 7 February 2013

PR: Green Wash liquid?

PR is often maligned as a purveyor of greenwash but what if it was employed to play a more active role in building trust and effecting change? Read more in The Guardian.


Who runs your twitter account?

Does the board room grasps the potential impact of social media? Do they really? In Forbes a insightful story about what happens when social media is left to the intern.