Avoid, avert, acknowledge?

Anything is better than 'no comment'. Companies struggle with answering questions from the press and other stakeholders when asked to explain the behaviour of company management. Communicate Magazine printed a good article on how to answers questions on tax evasion. CitySavvy was quoted.

No, they're just rumours

In February The Economist announced an upcoming article in the Journal of Marketing Research by David Dubois, Derek D. Rucker and Zakart L. Tormala. These scientists have proved that when a company denies a rumour, it only makes the rumour stronger. Instead of denying false rumours, a company should put out a stream of positive messages about itself. Read the study here.

Thanks Banking Technology

Articles like this one pop-up every once in a while. And that's good. Journalists are the real clients and only when PR professionals understand how they think and work they are able to assist and advise properly.