Tweet better

The Most Annoying Tweet Imaginable is be overly long. It would contain stale information. It would #totally #overuse #hashtags. It would be excessively personal. Megan Garber explains how you can tweet smart.

SEO your press release

Social media has helped transform the press release and given it new life, a vastly larger audience and a huge role in generating traffic to your organization’s Web site. As such, search engine optimization (SEO) is important to the success of today’s press release. Optimized press releases attract consumers and influencers, as well as journalists—and pulls them into your story. Cision knows how.