Sunday 18 December 2011

Press release or social media

Everybody hates writing press releases. They're usually dull, self-serving, full of insider speak, silly acronyms and when the news is really important, it leaks well in advance of the official document. What to do?

Crisis! And now?

In these times, there’s a crisis lurking round every corner. Whether it’s the threatened break up of the Euro, riots, the implosion of the News of the World, BP’s problems in the Gulf of Mexico, Toyota’s recalls or Thomas Cook struggling to meet its financial commitments, the unexpected way in which events unfold means there’s no excuse for failing to have a robust crisis communications plan in place. Here more.