We all know how a media crisis often turn out. Why then, when there's a crisis of some sort, CEOs don't handle them effectively? Modern crisis managers offer similar guidance and strategy. Yet companies and institutions repeatedly make mistakes, and CEOs scar their reputations, often through stupidity or ego. It's hard to imagine that individuals and institutions of caliber will not prepare for a crisis, but many do not. Others who do have plans don't follow them in times of panic.
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