PR firms number one source for media

A recent poll shows that journalists are increasingly relying on social media for their sources, but it’s still not as influential as PR. 500 journalists were polled and 47 percent said they use Twitter (up from 33 percent a year ago) and 35 percent use Facebook as a source (up from 25 percent a year ago).

Still, social media isn’t the first source —only four percent said they use Twitter, Facebook, or blogs as their first source in researching a story. The No. 1 resource that journalists in this study are using for sourcing was PR agencies, with a whopping 62 percent. More.