Understanding social media essential when in crisis

Brian Solis, famous for his book, Engage, started the whole social media engagement revolution. Engagement is an important principle of the conversion process, developing loyal fans will help you in a crisis as well. In his research on how advanced companies prepare for crisis,Jeremiah Owyang describes the social media strategies that help companies prepare for and avert crises. Read more here.

Read this column!

Is stakeholder relations actually public relations?

Don't get lost in the crowd

New communications channels have changed how businesses interact with clients. It is essential to find new ways to communicate your brand. Most online marketers used to focus only on driving traffic to their websites. But today the channels to keep up with consumers and keep the brand fresh are changing; changing quikcly. With consumers increasingly shifting access to mobile devices and social sites, they have less time to spend on an individual company's site. Read more here

Don't let a social media crisis damage your reputation

Reputation monitoring is of paramount importance for organizations in today's digital world. While the Web has greatly increased the ability of businesses both large and small to compete, it has also increased the risk of bad publicity, vicious rumors, and all manner of crises to rapidly spin out of control. Read more here.

Crisis, it can happen to you

Every organization is vulnerable to crises. The days of playing ostrich are gone. You can play, but your stakeholders will not be understanding or forgiving because they've watched what happened with Bridgestone-Firestone, Bill Clinton, Arthur Andersen, Enron, Worldcom, 9-11, The Asian Tsunami Disaster, Hurricane Katrina and Virginia Tech. If you don't prepare, you WILL take more damage. Click here.

Crisis is easy, so why do CEOs fail?

We all know how a media crisis often turn out. Why then, when there's a crisis of some sort, CEOs don't handle them effectively? Modern crisis managers offer similar guidance and strategy. Yet companies and institutions repeatedly make mistakes, and CEOs scar their reputations, often through stupidity or ego. It's hard to imagine that individuals and institutions of caliber will not prepare for a crisis, but many do not. Others who do have plans don't follow them in times of panic.

Reputation is capital value

Corporate reputation is substantial, according to a recent study. At the end of the day you can put a number on the reputation of an organization. Echo Research and Reputation Dividend explained that a corporate reputation is worth, on average, 26 percent of the market cap of a company. That means your reputation stands for substantial corporate value and like all other elements that determinate the value of a company (like clients and human capital) should be handled accordingly.

Banking & Finance OpEx Congres 2012

Take a look here: http://www.opexcongress.eu

Tweet better

The Most Annoying Tweet Imaginable is be overly long. It would contain stale information. It would #totally #overuse #hashtags. It would be excessively personal. Megan Garber explains how you can tweet smart.

SEO your press release

Social media has helped transform the press release and given it new life, a vastly larger audience and a huge role in generating traffic to your organization’s Web site. As such, search engine optimization (SEO) is important to the success of today’s press release. Optimized press releases attract consumers and influencers, as well as journalists—and pulls them into your story. Cision knows how.

Financial PRs are by far the happiest in their job

The ‘who is happiest in PR’ slot occupied by tech and digital three months ago is now being occupied by Financial PRs, 94% of whom consider themselves happy to extremely happy in their current role; whilst corporate PRs, who ranked themselves as least happy last quarter, are now reporting themselves to be the second happiest, with 92% defining themselves as happy to extremely happy.

You never make mistakes

Of course you never get it wrong. Neither do we, but for those colleagues who do here a view pointers.

Is media relations good or bad?

Alex Goldfayn in Harvard Business Review that - when he was still a journalist - received press releases, a lot. Now he is the CEO of the Evangelist Marketing Institute, a marketing consultancy. He reviewed and evaluated marketing and PR efforts. One thing is clear to him: the majority of media-relations work hurts more than it helps.

Brands: It’s not enough to be liked

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront?

Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page. Why? Because there is nothing going on that interests them.

Read Paul Dunay here. We like him.