Press release or not

Fast forward to today. Writing press releases with your PR agency and pitching them to the media is pretty much a thing of the past. Today you have direct access to your audience via the Internet. read the 'B2B inbound blog' here.

IR professionals make a difference

Steve Kelly, managing director of Thomson Reuters Extel published an interesting article in the Financial Times. The linkedin group 'Investor Relations Executives platforms a debate on it.

Kelly states that is is still important for listed companies to make sure that C-level has face-to-face meetings with 'buy side' investment professionals. Read the FT article here. IR professionals can play a vital role to make sure that these meetings happen and generate ROI for all.