Brands: It’s not enough to be liked

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront?

Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page. Why? Because there is nothing going on that interests them.

Read Paul Dunay here. We like him.

Do's and don'ts of Facebook as PR Tactic

Facebook (800 mio users) has evolved into THE platform for communicators. With most digital PR campaigns now featuring Facebook components, best practices have emerged for increasing likes, engaging communities and managing customer service needs. Following are some do's and don'ts to help you make the most of Facebook for all of your communications initiatives. More here.

Twitter drives media

PR Newswire teamed up with digital marketing platform Crowd Factory to analyze the activity surrounding thousands of press releases over a number of months. According to the research, 48 percent of press release sharing happens on Facebook and 37 percent on Twitter. However, each share on Twitter results in 30 percent more views. Infographic here.