Reputation is capital value

Corporate reputation is substantial, according to a recent study. At the end of the day you can put a number on the reputation of an organization. Echo Research and Reputation Dividend explained that a corporate reputation is worth, on average, 26 percent of the market cap of a company. That means your reputation stands for substantial corporate value and like all other elements that determinate the value of a company (like clients and human capital) should be handled accordingly.