Tweet better

The Most Annoying Tweet Imaginable is be overly long. It would contain stale information. It would #totally #overuse #hashtags. It would be excessively personal. Megan Garber explains how you can tweet smart.

Twitter drives media

PR Newswire teamed up with digital marketing platform Crowd Factory to analyze the activity surrounding thousands of press releases over a number of months. According to the research, 48 percent of press release sharing happens on Facebook and 37 percent on Twitter. However, each share on Twitter results in 30 percent more views. Infographic here.

Does Google change the business, once again

Competition from Twitter and Facebook? Google has revised its search algorithm to make query results more relevant and timely. Google reshapes itself into a real-time news feed. This puts even more pressure on PR practitioners to shift their own mindsets and adapt to a real-time web powered by search and social media. Read more.

Use twitter for business. Yes, 140 characters is enough

You can use Twitter for business. Yes, most people just report they're out for a drink or a meeting, but it is possible to land projects, enhance your network and get the buzz on your company or product going by using Twitter. Sometimes 140 characters is enough. This article offers quite some inspiration.