Less journalists, less journalism

What will PR pro's do when there are no journalists around anymore? Ever wonder?
Read some interesting stuff here.

Measure, know more

A vast majority of PR professionals measure their public relations efforts, but few are sufficiently satisfied with their efforts, according to a Ragan/NASDAQ OMX Corporate Solutions online survey. Ragan reports on it.
We need more discussion on ROI of PR. We can only do so if we measure first and measure correctly.

PR is advertising, or not?

If anything, it's the other way around. Marketing and advertising are morphing more into public relations, blogt Frank Strong.

How to get the most out of your PR Firm

We are all try to max communication value. Get more for less budget. Squeeze more results from a smaller budget. Yet achieving these goals is not simple, but needs a professional touch. Read the blog of Jim Bianchi.