What will PR pro's do when there are no journalists around anymore? Ever wonder?
Read some interesting stuff here.
Thursday, 4 April 2013
Measure, know more
A vast majority of PR professionals measure their public relations efforts, but few are sufficiently satisfied with their efforts, according to a Ragan/NASDAQ OMX Corporate Solutions online survey. Ragan reports on it.
We need more discussion on ROI of PR. We can only do so if we measure first and measure correctly.
We need more discussion on ROI of PR. We can only do so if we measure first and measure correctly.
Wednesday, 3 April 2013
PR is advertising, or not?
If anything, it's the other way around. Marketing and advertising are morphing more into public relations, blogt Frank Strong.
Monday, 1 April 2013
How to get the most out of your PR Firm
We are all try to max communication value. Get more for less budget. Squeeze more results from a smaller budget. Yet achieving these goals is not simple, but needs a professional touch. Read the blog of Jim Bianchi.
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