Sunday, 8 July 2012

Crisis, it can happen to you

Every organization is vulnerable to crises. The days of playing ostrich are gone. You can play, but your stakeholders will not be understanding or forgiving because they've watched what happened with Bridgestone-Firestone, Bill Clinton, Arthur Andersen, Enron, Worldcom, 9-11, The Asian Tsunami Disaster, Hurricane Katrina and Virginia Tech. If you don't prepare, you WILL take more damage. Click here.

Saturday, 7 July 2012

Crisis is easy, so why do CEOs fail?


We all know how a media crisis often turn out. Why then, when there's a crisis of some sort, CEOs don't handle them effectively? Modern crisis managers offer similar guidance and strategy. Yet companies and institutions repeatedly make mistakes, and CEOs scar their reputations, often through stupidity or ego. It's hard to imagine that individuals and institutions of caliber will not prepare for a crisis, but many do not. Others who do have plans don't follow them in times of panic.

Friday, 6 July 2012

Reputation is capital value


Corporate reputation is substantial, according to a recent study. At the end of the day you can put a number on the reputation of an organization. Echo Research and Reputation Dividend explained that a corporate reputation is worth, on average, 26 percent of the market cap of a company. That means your reputation stands for substantial corporate value and like all other elements that determinate the value of a company (like clients and human capital) should be handled accordingly.

Tuesday, 15 May 2012