Brands: It’s not enough to be liked

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront?

Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page. Why? Because there is nothing going on that interests them.

Read Paul Dunay here. We like him.

New study looks at communicating the complex

How can you communicate complex issues clearly? This is the key question answered in the new "Complex to Clear: Managing Clarity in Corporate Communication" study by the University of St.Gallen's MCM Institute and the Global Alliance for PR and Communication Management. Download the study here.

What the media wants

The media want to cover your organization and its goings-on. Problem is, they have limited resources and need your help putting together a compelling story.

Press release or social media

Everybody hates writing press releases. They're usually dull, self-serving, full of insider speak, silly acronyms and when the news is really important, it leaks well in advance of the official document. What to do?