Social media, but now right

Social media campaigns are doomed from the beginning, well most of them. If that happens you can still solve it, but do stuff on social media is simply not enough to generate the ROI you want, you need. If you start off on the wrong foot, then it's hard to convince others in your company to keep going in the face of lackluster results  And if you don't have the right frame of mind from the start, then you'll be easily pressured to give up or give in -- before you actually start to see the real upside and benefits. So here are three mistakes to watch out for, and how you can fix each one. Read more here.

Did we tell you we got nominated, twice?

We have been selected as a finalist in the category 'Best management of investor and analyst relations' and the category 'Best analyst/investor/press meeting' for the Communicate Magazine Corporate & Financial Awards. The winners will be announced on June 18 in London, so fingers crossed!

Communicatie Online wrote the following Dutch article about it.

So, now we really moved

The signing from our Covent Garden office finally arrived at the new Fleet Street office.

5 x 5

25 tips we don't want to keep from you: 


Despite the ongoing proliferation in digital-media channels, press releases have not gone out of style writes Matthew Schwartz on PR News. Here his
5 Tips to follow when writing press releases 

The days of handing out survey forms after events as the only measurement to the success of an event are long since gone. Now we can get a flavor of what is trending in real time on The Social Media Jedi:
5 Tips for enabling social buzz at events 

Treat your online profile as a professional asset and determine if it positions you the way you want it to. Google yourself often and see what the world sees when they look for you, writes Juila Furlan in Metro. Read her
5 Tips for managing your online reputation 

When disaster strikes you don't have time to do this, so be prepared. Stephen Lock from Edelman gives us
5 Tips for Disaster Communications 

We hear a lot about external PR best practices these days. Articles, blog posts, podcasts, books and a host of other references, John Trader writes on PR Breakfast Club. He lists
5 Tips to practice effective internal PR