Press release or not

Fast forward to today. Writing press releases with your PR agency and pitching them to the media is pretty much a thing of the past. Today you have direct access to your audience via the Internet. read the 'B2B inbound blog' here.

IR professionals make a difference

Steve Kelly, managing director of Thomson Reuters Extel published an interesting article in the Financial Times. The linkedin group 'Investor Relations Executives platforms a debate on it.

Kelly states that is is still important for listed companies to make sure that C-level has face-to-face meetings with 'buy side' investment professionals. Read the FT article here. IR professionals can play a vital role to make sure that these meetings happen and generate ROI for all.

Harvard Business School knows

Measure impact of communications efforts is key. It is no longer enough just to claim that you make a difference. "Can you prove it?", is the question. All corporate comms professionals should applaud this. But how to measure. Harvard Business School did research. Results here.

PR, stress?

PR typically makes it to the top ten most stressful professions in the world, along with policeman, army generals and fire-fighters. Insane deadlines, an evolving role, 24/7 social media gaze, demanding clients, irate reporters. So it’s no wonder that PR professionals in India , like their counterparts across the globe, are feeling the stress. Here more.