5 x 5

25 tips we don't want to keep from you: 


Despite the ongoing proliferation in digital-media channels, press releases have not gone out of style writes Matthew Schwartz on PR News. Here his
5 Tips to follow when writing press releases 

The days of handing out survey forms after events as the only measurement to the success of an event are long since gone. Now we can get a flavor of what is trending in real time on The Social Media Jedi:
5 Tips for enabling social buzz at events 

Treat your online profile as a professional asset and determine if it positions you the way you want it to. Google yourself often and see what the world sees when they look for you, writes Juila Furlan in Metro. Read her
5 Tips for managing your online reputation 

When disaster strikes you don't have time to do this, so be prepared. Stephen Lock from Edelman gives us
5 Tips for Disaster Communications 

We hear a lot about external PR best practices these days. Articles, blog posts, podcasts, books and a host of other references, John Trader writes on PR Breakfast Club. He lists
5 Tips to practice effective internal PR

6 Lessons from IBM

Throughout the day, hundreds of messages organizations try to convey to their respective audience that ultimately fail to resonate.  What is going wrong? Why is it that brands, although capitalizing on a genuine intention to connect and engage, are failing to do so? Inspiring.

More ROI with your social media

The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download the book for free here.

Internal PR as foundation

We hear a lot about external PR best practices these days. Articles, blog posts and books. These are all excellent references to read, identifying meaningful bits and pieces of the advice and observations that can be put into practice to become more effective PR practitioners. There is one thing; why isn’t there more written about effective internal PR as the foundation for external strategies? Read John Traders blog here.