Photographers Rogier Maaskant and Rob Marinissen have launched a great initiative, ClothesDropSyria, to help Syrian refugees by collecting clothes In various locations in Netherlands, and shipping them to Turkey where a significant number of Syrian nationals are living in dreadful conditions. Details and collection points are available on their Facebook page http://on.fb.me/118rq4s

Amsterdam internship

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4 trends in PR

PR and marketing departments have faced a number of significant changes in recent years. Bloggers have shaken up the media landscape; consumer skepticism has driven brands to be more innovative; and social media has forced companies to reach a new level of transparency.
Over the past few months, several more trends have led to major shifts in the role of the PR professional, among them. Read more here.

Understanding social media essential when in crisis

Brian Solis, famous for his book, Engage, started the whole social media engagement revolution. Engagement is an important principle of the conversion process, developing loyal fans will help you in a crisis as well. In his research on how advanced companies prepare for crisis,Jeremiah Owyang describes the social media strategies that help companies prepare for and avert crises. Read more here.