Understanding social media essential when in crisis

Brian Solis, famous for his book, Engage, started the whole social media engagement revolution. Engagement is an important principle of the conversion process, developing loyal fans will help you in a crisis as well. In his research on how advanced companies prepare for crisis,Jeremiah Owyang describes the social media strategies that help companies prepare for and avert crises. Read more here.

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Is stakeholder relations actually public relations?

Don't get lost in the crowd

New communications channels have changed how businesses interact with clients. It is essential to find new ways to communicate your brand. Most online marketers used to focus only on driving traffic to their websites. But today the channels to keep up with consumers and keep the brand fresh are changing; changing quikcly. With consumers increasingly shifting access to mobile devices and social sites, they have less time to spend on an individual company's site. Read more here

Don't let a social media crisis damage your reputation

Reputation monitoring is of paramount importance for organizations in today's digital world. While the Web has greatly increased the ability of businesses both large and small to compete, it has also increased the risk of bad publicity, vicious rumors, and all manner of crises to rapidly spin out of control. Read more here.